Our Bicycles
We will promote the widespread adoption of cycling by making better bicycles
01 / Design
02 / Value
03 / Simplicity
We are re-designed the bicycle from the ground up, and in doing so will disrupt, or unbalance, two wheel transport.
We are creating performance products at fair prices, products that will have longevity in quality and style.
We are making bicycles easier to purchase, easier to maintain, easier to use. Easier to love.

We are currently busy designing our initial bike lineup - stay tuned!
About Us

Our Story
We are cyclists who want to do our part to make the world a better place.
To do this we will combine what we know:
- cycling
- product design & management
- global & retail business

Our Vision
A significant portion of global emissions are from transport. The bicycle is the most efficient way to get from a to b.
We think bicycles could be better, and that better bicycles are a key to reducing emissions.

Our Mission
To make better bicycles.
And to make buying and owning a bike far simpler.
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